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Our Ethics

Makeup should make us feel beautiful and it should be made beautifully, too. For us, this means we don’t want our products to cause harm to anyone. Not to the people involved in making them, not to animals or our planet and most certainly not to you, our customer.


Our entire product line is cruelty-free and vegan and we wouldn’t have it any other way. That means no gross animal-by-products in our makeup and no animal testing conducted either. Not by us, not on our behalf and also not on our raw materials. We exclusively test our makeup on people and they usually end up looking fabulous. We’re a PETA-certified vegan and cruelty-free brand and in 2017, we received their prestigious progress award, naming us their “most animal friendly new cosmetic brand”.

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All of our products are made right in our headquarters in Berlin, Germany to guarantee safe and fair working conditions. But that’s not enough: we also work closely with our suppliers to ensure that the same holds true for our raw materials. Like our Mica for example, which we only source from child-labor free sources and under the supervision of independent auditors.

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The best kind of waste is the kind that never happens. That’s why our palettes are customizable and every eyeshadow is also available as a refill. Ergo, there’s no need to buy shades you already have in your collection and if you hit pan, you can refill just the ones that are empty. We also went out of our way to design packaging that’s both functional and eco-friendly. Our single eyeshadow packaging for example is made from FSC-certified paper instead of plastic and our eyeshadow palettes from 100% unbleached recycled cardboard.

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Clean & safe

Our products are made from carefully sourced botanical (plant-based), mineral and safe synthetic ingredients, formulated without harsh chemicals, microplastics, nano materials, GMOs or animal products and manufactured under the strict guidelines of the European Union as well as independently assessed for their safety. It’s safe clean beauty without the finger wagging.

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If you have questions about us, our products or our ethics, please don’t hesitate to send us an email or message us on Instagram!

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Ethical high-performance cosmetics

Makeup for high expectations. Made in Berlin and 100% vegan and cruelty-free.

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