Animal rights organization PETA awards Lethal Cosmetics its “Progress Award 2017”
International animal rights organization PETA has awarded its prestigious “Progress Award 2017” to Berlin-based start-up Lethal Cosmetics in the category “most animal friendly new cosmetics brand”.
Berlin, Germany, Jul. 12, 2017 – Since January 2017, Lethal Cosmetics has positioned itself in the German – and shortly thereafter in the European makeup market – with an all vegan and cruelty-free line-up of premium liquid lipsticks and eyeshadows. Now, the international animal rights organization PETA has recognized the Berlin-based start-up for its work by awarding it its “Progress Award 2017”. “Lethal Cosmetics is a pioneer in the field of innovative, animal-friendly cosmetics” says Harald Ullmann, second chairman of PETA Deutschland e.V., “the young company’s products […] contain no animal ingredients, are cruelty-free and thus celebrate life.” The Progress Award honors creativity and compassion, sustainable and forward-looking decision making as well as a progressive product line and mindset for an animal-friendly society.
Lethal Cosmetics Founder and CEO Anna-Maria Jaeger (28) is especially honored by the award: “the fight against animal suffering and cruelty of any kind is an integral part of our founding history and of Lethal Cosmetics as a brand. In the course of this and since our earliest beginnings, PETA has been a great partner to us. We are extremely grateful for this incredible recognition and see it as strong encouragement to continue to pursue our set course without compromise.”
Lethal Cosmetics announces summer collection and international shipping
Come July 1, Berlin-based makeup brand Lethal Cosmetics will expand its product range by four new liquid lipsticks and eyeshadows respectively. Moreover, the young company’s products will be available for purchase across the EU and UK.
Berlin, Germany, May 16, 2017 – Named „Remission“, „Remedy“, „Relapse“ and „Release“, these are the four new eyeshadows available through Lethal Cosmetics’ online shop come July 1, both as a bundle or individually. They are part of the new summer collection which also includes four brand new liquid lipsticks. Among them, a metallic rose gold named “Eternal”, the matte dusty mauve “Unforgiven”, a dark matte plum “Pandemonium” and “Whistle Blower”, a metallic pool blue with green duochrome. All products are made in Berlin and – like the company’s entire product range – are vegan and cruelty-free.
With the launch of the summer collection on July 1, Lethal Cosmetics will also start to ship to customers outside of Germany, Austria and Switzerland – initially in the EU and UK, starting August 1 also to the US and Canada.
Independent makeup brand Lethal Cosmetics to launch in Germany and Austria on January 7
The Berlin-based independent makeup brand Lethal Cosmetics is launching its initial lineup of vegan and cruelty-free liquid lipsticks and eyeshadows to makeup-enthusiasts in Germany and Austria on January 7, 2017.
Berlin, Germany, Dec. 12, 2016 – Lethal Cosmetics, an upcoming independent makeup brand catering to an alternative audience of ethical makeup-enthusiasts, is about to make its products available for the first time to online shoppers in Germany and Austria. Starting January 7, 2017, customers will be able to purchase six deviant shades of metallic and matte liquid lipstick as well as nine highly-pigmented metallic, matte and foiled eyeshadows, all 100% vegan and cruelty-free.
Lethal Cosmetics’ initial product lineup includes CHIMERA™, an innovative liquid lipstick that is kiss- and touch-proof, exhibits great lasting power, but feels comfortable and non-drying thanks to its Vitamin E and Jojoba oil content.
“Consumers are increasingly critical of animal products in their makeup, but struggle to find alternatives that do not compromise on quality or style. We are confident that with our professional-grade offering that is PETA-certified vegan and cruelty-free, we can set an important and impressive precedent”, said Anna-Maria Jäger, Founder and CEO of Lethal Cosmetics.
Lethal Cosmetics will be launching on January 7, 2017 with limited quantities and exclusively through the company’s own website www.lethalcosmetics.com. Shipping will be available to Germany and Austria initially, but plans to expand into the remainder of the EU as well as overseas are already in place. The company is also in discussions with online retailers to accelerate its international rollout.
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